EVENT
Auckland 2025
For the release of Air New Zealand's new uniforms, GreenAir brought the Queenstown landscape indoors, recreating the tussock, native grasses and raw high-country character of the region where the campaign was shot. A living set that grounded the launch in a distinctly New Zealand sense of place.
Taking its cue from the campaign's Queenstown setting, the set layered native tussock and grasses to echo the landscape's texture, movement and quiet drama, so the space felt like the place that inspired it.
Every planting choice was arranged to read naturally on camera and in the room, from sweeping grassland to the detail underfoot, a considered backdrop that let the new uniforms take centre stage.
