About This Event
A living Woolworths mark and a room full of planting, greenery used to breathe life into a brand event.
For a Woolworths event, GreenAir brought in mature trees and layered planting and formed the brand mark itself from foliage. The living logo became the centrepiece, lit and framed on the main stage.
Behind the scenes, the team moved olive trees and greenery into the venue and arranged it into full, natural groupings that filled the space with depth and movement.
On stage, spotlights picked out the planted mark against a dark backdrop, a green centrepiece that carried the brand's own line, breathing life into the room.